Google Ads Quick Reference - Copy & Paste Ready

Wilton Dog Walkers Campaign Setup

📋 HEADLINES (15 Required - Copy These Exactly)

1. Dog Walking & Pet Sitting
2. Pet Day Care & Dog Walking
3. Experienced Pet Sitters
4. Overnight Pet Care Services
5. Pet Sitting, Tallahassee
6. House Sitting & Pet Care
7. Dog Walking, Tallahassee
8. Tallahassee Area Dog Walkers
9. Professional Pet Walkers
10. Trusted Dog Care Services
11. Local Dog Walkers, TLH
12. Professional Dog Care
13. Dog Walking in Tallahassee
14. Wilton Dog Care Experts
15. Wilton Dog Walkers - 5★ Rated

📝 LONG HEADLINES (4 Required)

1. Wilton Dog Walkers: Trusted Pet Care in Tallahassee
2. Professional pet care services tailored to your pet’s unique needs in Tallahassee.
3. Experienced & loving pet care in Tallahassee & Leon County
4. Bonded, Insured & 5★ Rated Pet Care in Tallahassee & Leon County

📄 DESCRIPTIONS (5 Required)

1. Dog Walking, Pet Sitting, Pet Boarding & Pet Day Care
2. Dog walks, pet sitting, & more! Give your furry friend the best care.
3. Wilton Dog Walkers: 5★ Rated, Bonded & Insured. Serving Tallahassee.
4. Wilton Dog Walkers: Experienced & loving pet care. Book your service today!
5. Trusted pet care with flexible scheduling. Experienced with senior pets & medication.

🔗 SITELINKS (6 Recommended)

Format: Each sitelink has Text, URL, Description Line 1 (35 chars max), Description Line 2 (35 chars max)

Sitelink 1

• Text: View Services & Rates
• URL: https://wiltondogwalkers.com/services
• Description Line 1: Dog walking, house sitting, drop-in (35 chars)
• Description Line 2: visits & cat sitting services (35 chars)

Sitelink 2

• Text: Check Service Areas
• URL: https://wiltondogwalkers.com/service-areas
• Description Line 1: Serving Tallahassee & Leon County (35 chars)
• Description Line 2: View map & ZIPs on our site. (35 chars)

Sitelink 3

• Text: 5.0★ Rated Reviews
• URL: https://wiltondogwalkers.com/reviews
• Description Line 1: See what pet parents say about (35 chars)
• Description Line 2: our trusted pet care services (35 chars)

Sitelink 4

• Text: Meet Your Pet Care Team
• URL: https://wiltondogwalkers.com/about
• Description Line 1: Experienced, bonded & insured (35 chars)
• Description Line 2: pet care professionals (35 chars)

Sitelink 5

• Text: Schedule Meet & Greet
• URL: https://wiltondogwalkers.com/contact
• Description Line 1: Free consultation - Let’s discuss (35 chars)
• Description Line 2: your pet’s care needs today (35 chars)

Sitelink 6

• Text: Dog Walking - $30/30min
• URL: https://wiltondogwalkers.com/services#dog-walking
• Description Line 1: Professional 30-minute neighborhood (35 chars)
• Description Line 2: walks for your furry friend (35 chars)

🎯 CALL TO ACTION

Recommended: “Call Now” or “Get Quote”

📍 LOCATION TARGETING

Primary Locations:

• Tallahassee, FL

ZIP Codes (examples):

• 32301, 32303, 32304, 32305, 32308, 32309, 32310, 32311, 32312, 32317

Or use: 10-mile radius from Tallahassee (ZIP 32308)

🔑 SUGGESTED KEYWORDS (For Search Campaigns)

dog walker tallahassee
dog walker northeast tallahassee
pet sitter tallahassee
house sitting tallahassee
dog walking services near me
pet care tallahassee
cat sitter tallahassee
overnight pet care tallahassee
killearn dog walker
tallahassee pet sitter
midtown tallahassee dog walking
leon county pet care

⚙️ CAMPAIGN SETTINGS

Campaign Type: Search Campaign
Goal: Phone calls
Bidding Strategy:

• Week 1-2: Maximize Conversions (to gather data)
• Week 3+: Target CPA at $20-25 per customer
• Target CPA: Start at $25, optimize down to $20-22
• Important: Need 15+ conversions before switching to Target CPA

Daily Budget: Start with $30-50/day (need 1-2 conversions/day for learning)
Ad Schedule: 8 AM - 8 PM (or all day)
Device: Mobile + Desktop

⚠️ CRITICAL: Set up conversion tracking FIRST!

• Track phone calls (value = $25)
• Track contact form submissions (value = $25)
• Google needs this data to optimize for Target CPA

✅ QUICK CHECKLIST

• All 15 headlines added
• All 4 long headlines added
• All 5 descriptions added
• 6 sitelinks configured
• Landscape image uploaded (1200x628+)
• Square image uploaded (1200x1200+)
• Logo uploaded
• Call-to-action selected
• Location targeting set
• Keywords added (if Search campaign)
• Conversion tracking set up (phone calls + forms)
• Conversion values set to $25 each
• Budget and bidding strategy set
• Target CPA configured ($20-25 per customer)

Full guide available in: Google_Ads_Campaign_Guide.md